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Interactive Session on Sales and Marketing Skills - Hospitality Sector

Event Detail


The Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. Tourism in India has significant potential considering the rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. Tourism is also a potentially large employment generator besides being a significant source of foreign exchange for the country.  With Union Budget 2018-19 allocating Rs 1,250 crore for Integrated development of tourist circuits under Swadesh Darshan and Pilgrimage Rejuvenation and Spiritual Augmentation Drive, India’s travel and tourism sector especially the hospitality industry is bound to grow much faster.

However, despite this rosy picture, Indian hospitality sector continues to severely lag behind when it comes to Sales and Marketing verticals since there is a severe shortage of highly skilled manpower to manage this ever-growing revenue and job churning industry.

In this backdrop Bangalore Chamber of Industry and Commerce (BCIC) under the aegis of its Tourism Expert Committee is organizing an Interactive Session onSales and Marketing Skills - Hospitality Sector in Bangalore.


    • Objective

      This interactive session basically will focus on multiple avenues to build skill sets in the Hospitality industry which will further boost this blossoming sector to its sustain its future by way of integrating to the next level.

      Key Speaker

      Ms. Sheetal Iyer, EAM - Rooms, Sheraton Grand Bangalore Hotel at Brigade Gateway

      Bio: Sheetal Iyer, is one of the strong pillars of the upscale five star property, driving the room operations with much aplomb since 2017. Part of the hotel’s pre-opening team, Sheetal has witnessed and contributed towards the growth from the very start, where she was entrusted the position of Director of Sales & Marketing.

      With an experience that spans over 15 years, she has been associated with well-established hospitality brands throughout her career.


      Registration begins at 3.30 pm; Kindly confirm your participation to



      The Interactive session is strictly restricted to only 30 participants on the first-come-first-serve basis.


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